The "Discover the Power of Digital Marketing" seminar, organized by the Department of Software Engineering, was held at the Faculty of Engineering Conference Hall on 02 May 2024 at 13:00.
The power of digital marketing has become an indispensable strategy for businesses today. With the widespread use of the internet, marketing activities carried out through digital platforms enable companies to reach their target audiences more effectively and quickly. In addition to technical tasks such as developing, updating and maintaining digital marketing platforms and tools, software engineers also play an important role in areas such as data analysis, artificial intelligence, automation and optimization.
The seminar was held in two parts; in the first part, one of the speakers was Assoc. Prof. Head of Software Engineering Department. Dr. In his presentation, Emre AVUÇLU informed the participants about the system designs and algorithms used in digital marketing. He emphasized that one of the basic elements of being successful in the field of digital marketing is the correct system design and the use of effective algorithms. Also, Assoc. Dr. Emre AVUÇLU gave the participants a detailed look at how digital marketing algorithms work and explained how the use of these algorithms affects the success of marketing campaigns. Second part speaker Adnan KOÇAK emphasized the importance of digital marketing in the business world to the students and supported the topic with practical examples and real-life quotes. Adnan KOÇAK gave tips to the participants on how digital marketing strategies can be created and implemented, and stated that the participants can seize career opportunities in this field.
